New London's Artisan Market

Welcome home to fresh food that nourishes both body and soul.

Hand-selected groceries, house-baked breads, and wholesome nutrition—crafted with the warmth of Italian tradition, right here in New London.

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500+ Artisan Products

10+ Years Serving CT

Local Farm Partners

Artisan bakery display with fresh bread and groceries

Our Story

Rooted in Community, Baked with Passion

When we opened our doors on Shaw Street, we had a simple vision: to create a market where every product tells a story. At Gioia Della Vita, "joy of life" isn't just our name—it's our daily practice.

We partner with local farms and trusted artisans to bring you groceries and baked goods that are as fresh as they are flavorful. From our oven-fresh breads each morning to our curated selection of pantry staples, every item on our shelves is chosen with care.

Farm-fresh ingredients daily

House-baked breads & pastries

Locally sourced whenever possible

Wholesome nutrition focus

What We Offer

Fresh from Our Kitchen & Pantry

Every day we stock our shelves with the finest selection of groceries, baked goods, and nutrition essentials.

Artisan Breads

Sourdough, ciabatta, focaccia, and seasonal specialties baked fresh every morning.

Fresh Produce

Seasonal fruits and vegetables sourced from local Connecticut farms.

Pantry Staples

Imported olive oils, artisan pastas, specialty sauces, and curated essentials.

Health & Nutrition

Supplements, superfoods, and wellness products for your daily health goals.

Cheese & Charcuterie

Hand-selected cheeses and cured meats perfect for entertaining or everyday enjoyment.

Pastries & Desserts

Handcrafted cakes, cookies, and seasonal sweets made in-house daily.

Our Philosophy

Food Is More Than Fuel—It's Joy

The name Gioia Della Vita means "Joy of Life" in Italian, and we live by those words. We believe that what you put on your plate matters—not just for your health, but for the moments shared around your table.

That's why we're selective about every product we carry. We prioritize nutrition without sacrificing flavor, support local growers, and bake everything from scratch using traditional methods passed down through generations.

Come Taste the Difference

Chef preparing fresh food in our kitchen

Visit Us

We'd Love to Welcome You

Address 15 Shaw St, New London, CT 06320-4939

Phone (186) 625-5185

Email gioiadellavita@icloud.com

Hours Mon–Sat: 8am–7pm
Sunday: 9am–5pm